Mizlou Thoroughbred Racing Network (MTRN) is a place based out-of-home electronic media network airing broadcast spots and billboards between live simulcast of thoroughbred races from tracks across the U.S. MTRN affilliates include all racetracks, casino sport books, OTBs and other entertainment/recreational venues in North America and delivers a captive, participatory audience of approximately 780,000 upscale adults daily, 363 days per year.
Since Mizlou Thoroughbred Racing Network is an out-of-home, place based network and not traditional TV, we offer what broadcast can't. The spots would run immediately following a live race when results of that race and odds for the next race are displayed on the monitors...spots air nationally (North America). Your clients' spots would air in a window that fills two-thirds of the screen...right next to these results. We don't contend with DVRs because spots are unable to be fast-forwarded or covered up. PLUS, mobile devices provide access to the internet so it's a perfect call-to-action environment. Our audience is captive and participatory because eyes are fixed on the monitors watching for results and upcoming odds of racing from all across the country. Creatively, we could rotate pre-produced spots with billboards of various durations which might allow for better URL retention, if applicable.
MTRN Track Facts
- All racetracks have closed circuit television
- All customers watch the races at the tracks on closed circuit TV monitors
- MTRN racetracks feature 90,000+ TV monitors. Bonus coverage includes casino sport books, OTBs, etc.
- Currently there are 120 horse racetracks in the U.S.
- 363 race days a year (all racetracks are open every day)
- Average ten (10) races per day, per track
- MTRN airs broadcast spots and/or billboards (of various durations) as well as lower third alpha numeric crawls featuring sponsor information
- "On Site" sponsor promotions are available at selected venues
- MTRN delivers a captive, participatory, affluent, adult audience providing sponsors an extended and more effective advertising platform to reach a highly targeted demographic